Bdellium Investment Process Management

QDIA Blue Book^TM

Simple, Transparent, Practical

The 2010 edition of the QDIA Blue Book of Target Date Funds is the best single source of insight into the performance of more than 270 separate target date funds offered by 39 fund families. If you are a retirement plan sponsor, pension fund manager, fiduciary or consultant with responsibility for selecting or advising on the selection of ERISA Qualified Default Investment Alternatives (QDIA) you cannot afford to be without the QDIA Blue�Book.

The QDIA Blue Book answers critical questions such as:

which fund family provides the greatest diversification by asset class, region, equity investment style and industry sector?

which fund family provides the highest average credit quality across all of its target date funds?

which fund family has the greatest exposure to high-risk assets such as real estate, emerging markets or high-yield?

which funds have the strongest relative performance against key market indexes?

which fund(s) show the greatest increase in correlation to key market indexes when those indexes are falling?

How does the expense ratio of each fund compare to its peers?

How independent are the "independent directors" of each fund family?

The QDIA Blue Book uses 114 measurements to analyze 45 performance and risk attributes in 13 categories for each fund family. Results are presented in uncluttered charts and tables that include "traffic signal" alerts, all designed to immediately communicate key insights.

In addition to reporting raw measurement values, Bdellium's patent-pending standardized rating method shows the relative performance of every target date fund compared to its peers by individual performance measurement and aggregated under four major categories (Performance, Risk, Fees & Expenses and Organization).

Furthermore, the QDIA Blue Book reports the overall performance rating and rank of every fund family across all target date funds and all measurements.� This unique rating system means that you can immediately see how every fund and fund family performed relative to all other funds and fund families without the need to manually sift through hundreds of pages of raw data - saving you hours of research and analysis.

Subscribers receive a detailed explanation of the rating methodology so that the results are completely transparent and can be independently verified. The QDIA Blue Book is an indispensable resource that will help you easily and clearly differentiate among fund families and identify the provider that best fits your particular needs.

To learn more about

The QDIA Blue Book^TM of Target Date Funds

CALL (650) 331-0563

or

EMAIL: info@qdia.com